There is a lot of commotion out there about branding. So let's get straight to the point...
Branding is not just the way your business is seen visually through colors, logos, etc. It is the way the mission of your business is heard, felt and how it moves people.
In this package, we collaborate with you to (re)position your brand so you will be heard, felt and seen in order to create more freedom, impact and abundance in your business.
brand strategy, design psychology and inner work
Our process is quite different from the rest.
We don't believe your branding should be made for solely you or solely your customers. We believe it should be an infusion of both.
Our process takes you through in-depth workbooks and consulting to give you clarity around your messaging, direction, legacy, positioning, ideal community, marketing, brand experience, visual identity and so much more.
We believe branding is the foundation that your business sits upon and is the essence (or soul) of your business.
After we work with you to clarify your brand strategy we dive into visual identity. Which we approach from a psychological level.
This method is what we called "design psychology" and specializes in provoking an emotional response in people when they come across your brand. The reason why this is so important is because it allows them to resonate deeply with your brand and draws in to learn more.
This method is a science into what colors, fonts, shapes, textures, icons, etc. you will be using to draw in your dream clients. The result provides you with an effective brand that draws in the right clients and one that is unique to you.
In this first week we focus on your businesses soul discovery through "The Energy Centers of Business™". You will be given a 7 part workbook that will ask you deeper questions to the inner workings of your brand and business. We will meet for our 1st intensive call at the end of this week to discuss your discoveries and to clear up anywhere you are still confused.
After we have clarity on your visual style, logos, fonts, etc. We will then shift into creating your Brand Guideline Booklet. This is a 19 page PDF booklet that is to be used as a resource guide for your brand. It will include your brand voice, brand stance, positioning, taglines, logos, fonts, colors, how to market yourself, guidelines on how to style photos, and so much more. This booklet is fantastic for new hires and team members so they can fully understand your brand.
This is where we will dive into the visual identity of your brand. After our chat discussing what direction you desire for your brand, we will then jump into the design studio to first design the 'art direction' for your brand. Once that is approved by you we will get to designing a visual identity (logos) that is perfect for you and your dream clients.
You will be given 3-4 different logo styles to choose from. From there we will spend time customizing it to your liking. Note: there are unlimited revisions to your logo design.
The visual styling includes/covers: 3 Logos, Mood Board, Typography, Brand color palette with hex, rgb, & cmyk codes, and brand style board.
For our last week together we will have our final intensive call where we discuss marketing for your business that is alignment with your brand. We will dive into embodiment and the role it plays within your business. This is also where we clear up and coach you through any limiting beliefs you are having when it comes to launching your new brand. We want to leave you feeling empowered and ready to live your brand through and through.
here is a detailed list of everything you will get within the 5 weeks of working together
- Brand Foundations Workbook
- Weekly 60 minute Intensive calls
- Intentional Community Discovery (Ideal Client)
- Aligined Communication (Brand Messaging)
- Brand Personality
- Brand Voice
- Brand Positioning
- Brand Values
- Brand Action Steps
- Brand Photography Styling Guidelines
- Network + Marketing Direction
- Content Planning
- 3 Logos
- Brand Mood Board
- Strategic Typography Selection
- Brand Color Palette (hex, rgb, & cmyk codes)
- Brand Style Board
- Facebook Cover Design (2 designs)
- Brand Guideline Booklet
- All design elements are equipped with unlimited revisions
this project starts at $2500 USD. payment plans are available
"When you decide to work with Jacquelynn you will learn a TON, your ideas will be refined, and you will end up with a gorgeous brand at the end! I was impressed with Jacquelynn's organization, her vibe, her patience. I really enjoyed her workbooks to make my ideas and vision more clear."
"I was nervous starting this process again as I had been through it twice before with results ranging from Meh! to awful. I was nervous about spending another several thousand dollars without the outcome I was hoping for. I loved the fact that there was an existing methodology/system in place. Jacquelynn has a proven process that made me think deeply about my business. Her process walks you through branding in a really organized way that is tied to the heart of your business and the clients you serve."
"Jacquelynn's highly creative sensibilities enabled her to translate my vision for my brand into reality precisely as I had imagined it. You'd be hard pressed to find someone better to work with. Jacquelynn is the full package."
"There are so many people out there who do this work and its hard to choose someone. When we had our intro call I could feel her authentic and honest energy. She's very professional and organized. She made the project enjoyable! I'm so happy with the finished product and its exactly what I hoped for as the digital representation of my brand! I highly recommend Jacquelynn Marie!
"Jacquelynn was so great to work with! She grasped my vision for our start-up company and worked with me to brand and illustrate it beautifully. She's timely, organized, and very personable to work with! I highly recommend."
"I loved working with Jacquelynn. She's creative, detailed, and I can't wait to work with her again!"
Our VIP option is for women entrepreneurs who are ready to have it all.
How does it differ from 'non vip option'?
You will still go through our 5 week process together. However, we will take care of all of the 'actionable' and 'strategic' steps we discover in our 5 weeks together and create an implementation plan that we carry out for you.
That means less stress on your end and more freedom for you to focus on what you love to do in your business.
less stress and more freedom for you to focus on what you love to do in your business.
What this looks like for some VIP clients:
- Sales funnels
- Online course platform set up and design
- Email marketing set up
- CRM set up
- On boarding / off boarding clients
pricing is custom to your business needs. schedule a free consultation to get a custom quote
schedule a free consult to discuss your project needs!