When it comes to your brand, you want to give people an experience, evoke an emotion and create a special environment (online or in person). This 'emotion' is the one they feel when they browse your site, scroll through your social media, experience your product or service that leaves an impression and makes them instantly know you are the one they want to work with.
Your brand visuals aren't worth anything without your customers in mind. After all, it is what your customers think and feel about your brand that pays the bills.
We take a strategy first approach to branding, helping you identify the who, what, when, where and why of your brand before we even start to think about colors / visuals.
Once we've got you crystal clear and focused on the foundation of your brand we take everything we uncovered and translate it over to your brand's visual identity using our "design psychology" process. This strategic process to design captures your brand message, brand experience and your ideal clients needs into a beautiful array of visuals, that attracts and converts your followers into dream clients.
This is the package where we guide you to become crystal clear on your vision for your brand. .
We will take you through ways to get clear around our 7 brand principles. We do this through a series of journal prompts, weekly calls and exercises to help you refine your vision.
You will gain clarity around: What fuels your brand, who you're attracting, your sweet spot in your market, your brand messaging, the core values of your brand, what kind of client experience you wan to create, and to create a pitch that is heart centered.
Using the internal work we do with you - we then move into the psychology of design.
We visually design a brand that is going to emotionally connect to your ideal clients. Everything from the logo, typography, colors and brand elements are strategically designed to give your ideal clients an emotional experience.
We understand Photography is paramount when it comes to branding these days. This is why we will apply our Design Psychology method to a specific set of guidelines custom for your brand, to help coach you through creating, styling, and shooting a compelling brand photoshoot.
Project Timeline
This is a 5-week collaborative package. Below you will find a break down of what we will cover each week.
You will be sent through a very in-depth 4 section workbook. This is where you will tell your family you are “checking out” for an hour a day to dive inward. To shine a light to what it is you’re truly trying to create. In the workbook we will cover Branding, Business strategy, marketing, finding you dream client and visual styling.
This is where we will dive into the visual identity of your brand. After our chat discussing what direction you desire for your brand, we will then jump into the design studio to first design the 'art direction' for your brand. Once that is approved by you we will get to designing a visual identity (logos) that is perfect for you and your dream clients.
After we have clarity on your visual style, logos, fonts, etc. We will then shift into creating your Brand Guideline Booklet. This is a 19 page PDF booklet that is to be used as a resource guide for your brand. It will include your brand voice, brand stance, positioning, taglines, logos, fonts, colors, how to market yourself, guidelines on how to style photos, and so much more. This booklet is fantastic for new hires and team members so they can fully understand your brand.
This will be our time to clear up any questions you have about your brand. It is also where you can pick Jacquelynn's brain about any marketing or launch strategies you may have. We will go over the ways to use your logos and brand within all marketing material you have questions about.
What You Get
Common Questions
This is the package where we guide you to become crystal clear on your vision for your brand and give you the proper tools to launch your brand out in the world with confidence.
We will take you through ways to get clear around our 7 brand principles. We do this through a series of journal prompts, weekly calls and exercises to help you refine your vision.
You will gain clarity around: What fuels your brand, who you're attracting, your sweet spot in your market, your brand messaging, the core values of your brand, what kind of client experience you want to create, and to create a pitch that is heart centered.
Using the internal work we do with you - we then move into the psychology of design.
We visually design a brand that is going to emotionally connect to your ideal clients. Everything from the logo, typography, colors and brand elements are strategically designed to give your ideal clients an emotional experience.
We understand Photography is paramount when it comes to branding these days. This is why we will apply our Design Psychology method to a specific set of guidelines custom for your brand, to help coach you through creating, styling, and shooting a compelling brand photoshoot.
What makes this package different from the rest is,
We spend 10 weeks together working on your brand blueprint and crafting a website that strategically converts your dream clients.
This package is for those who are looking to have the 'whole package'. It's a great choice for those who are just starting out or those who are rebranding.
Project Timeline
This is a 10-week collaborative package. Below you will find a break down of what we will cover each week.
You will be sent through a very in-depth 4 section workbook. This is where you will tell your family you are “checking out” for an hour a day to dive inward. To shine a light to what it is you’re truly trying to create. In the workbook we will cover Branding, Business strategy, marketing, finding you dream client and visual styling.
This is where we will dive into the visual identity of your brand. After our chat discussing what direction you desire for your brand, we will then jump into the design studio to first design the 'art direction' for your brand. Once that is approved by you we will get to designing a visual identity (logos) that is perfect for you and your dream clients.
After we have clarity on your visual style, logos, fonts, etc. We will then shift into creating your Brand Guideline Booklet. This is a 19 page PDF booklet that is to be used as a resource guide for your brand. It will include your brand voice, brand stance, positioning, taglines, logos, fonts, colors, how to market yourself, guidelines on how to style photos, and so much more. This booklet is fantastic for new hires and team members so they can fully understand your brand.
This week is centered around your website content. We want to make this as easy as possible so we provide you with proven and professional templates to help you write your copy.
These weeks we will bring your brand to life and build it out onto your website. We will be building your site on either Wordpress or Showit depending on your businesses needs. At the end of week 7, we will present you with the first draft of your site.
We will work together during this time to make the adjustments to the first draft.
This week is dedicated to creating in depth training videos. So, you are equipped with the knowledge and resources to have control over your site. This is also the week we will deliver additional marketing materials such as business cards, launch graphics, etc.
What You Get
Common Questions
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Project Scope:
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Personality:
Project Scope:
Industry:
Personality:
Project Scope:
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Jacquelynn is a multi-passionate entrepreneur with a superpower of design and strategy with an overall passion for helping women create the life they truly desire.
After going through a "mid-mid-life" crisis in her early twenties she found herself broke and homeless in Indonesia. With divine faith in herself and her path, she decided to pursue her passion and pass time of design. She took this stressful situation and turned it into a reason to craft herself the life she always dreamed of.
With her freedom of creative expression she crafted her first design company in 2015. She has now built an international brand helping women across the globe craft their dream brand, business, and life.
She delights in all things minimalistic, modern and clean with a pinch of boho. Function, strategy, and organization are her strong suits and the way to balance out her creative nature.