The Importance of Brand Values

Brand Values… You might have heard of this before. Or maybe you haven’t. Let’s just dive into what brand values are!

Brand values are the core principles that your business stand by and defines the beliefs and philosophies that support the way your business works. From the point of view of your clients, they represent a promise for how your business will conduct itself. 

When working with my one on one clients these are the questions I personally ask to help them define what their Brand Values are.

  1. What are 10 words that you want your brand to represent?
  2. How do you want your potential client to feel when they interact with your brand? From the moment they find you to the moment they finish doing business with you.

Examples of these words could be:

approachable
cutting edge
brilliant
clear
confident
communicative
aspirational
efficient
enthusiastic
energetic
soothing
supported

Ask yourself the questions above to help define what your Brand Values are.

Understanding your Brand Values will help the growth of your business in many ways. Let’s jump into WHY establishing your Brand Values is extremely important.

COMMUNICATING YOUR VALUES HELPS YOU ATTRACT LIKE-MINDED PEOPLE

Yup! That might be a no brainer. But it is 100% true! When you establish your values you will, in turn, communicate and attract the right people who will want to follow you and purchase from you.

Having shared values is very attractive for many consumers, particularly when we look at the younger generations. Simply doing right by your business and maintaining the beliefs that are important to you will attract the type of clients who appreciate and value the same things.

Depending on the values you have in your business, this can also lead to taking a stance on political and social conflicts that affect your target market. It can mean a lot to consumers when a brand speaks up for the issues they find significant. Don’t be afraid of alienating potential clients by taking a stance — remember you can never appeal to everyone and, frankly, you don’t want to! Your perfect, ideal clients are most likely to be the ones who also cherish your strongest values.

BRAND VALUES GIVE YOU SOMETHING TO MARKET BEYOND THE FEATURES OF YOUR OFFERINGS

Real talk – the choices we make as consumers are often less about the specific benefits and/or features of a product or service, and much more about our emotional state of mind.
To put this into perspective: Two identical services at the same price point can do very differently based on how people feel about the businesses that offer those services. Basically, in other words, it comes down to the specific brand and that brand experience that influences the purchase.

The most powerful messaging you can use in your branding and marketing is going to be based on feelings and experience that product will create, rather than features. Linking your brand values to how you want your clients to feel and the impact your services can have on the state of their lives is a very compelling way to market your business.

Here is a little example: Saying your business can save users 3 hours of work by automating this or that is cool. But saying you believe spending time with family is invaluable, which is why you’ve developed a process will allow users to use their time to play with their kids instead of working… is infinitely more alluring to the right audience.

IN CLOSING…

Establishing your brand values will allow you to be crystal clear about

  • What you stand for
  • Your target market
  • Builds trust between your potential clients and your brand
  • Attracts the right people
  • Allows for powerful messaging

I have talked about how important it is to first establish a solid foundation for your brand before any design work. And establishing your Brand Values is one of the first steps. If you still need some guidance on how to choose the Brand Values that will be perfect for your brand. View the blog post here

Branding

CATEGORY

8/10/2019

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The Importance of Brand Values

I'm Jacquelynn

 The woman who decided mundane was no longer good enough and created her dream life. My mission? To help you evolve and grow into the woman and business owner you desire to be.

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Jacquelynn Marie

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